Today, Christina feels lucky to work with her daughter, Kasey Coyle, who uses her background in applied behavioral analysis to stock plenty of books and toys for younger children and those with special needs. Her own children later helped her bring new options into the store. ” Over the years, however, Christina chose to grow with the times and introduce more modern, automated items into her inventory. ”In the shop’s beginnings, its selection of toys and games leaned toward the traditional - “no batteries, no remote controls, and everything that just uses your imagination. “I love going to work every day, so it was a good choice for me. Today, it is the 15th Street shop that has survived throughout the years. She opened Kidding Around on Bleecker Street, followed by several other locations. Christina worked in a toy store as a young mother and realized she had found her calling. That’s my goal in the store, ” said Christina Clark, who has been wowing parents, grandparents, and, most importantly, children for decades with her wonderland of toys and games. “I really want families to play together. Step inside to escape the bustle of the city, and do not be surprised if you leave with a new toothbrush or a pair of slippers. Even the clothes are in soft, soothing colors, but made from fine fabrics and sold at very reasonable prices. Some of the hidden treasures can be found within the office supplies - pens that glide beautifully across the page and notebooks that rival Moleskine for utility and sophistication, but at a fraction of the price. The vast variety of items includes furniture, clothing, home goods - and yet everything feels unified. The store has a definite calming and almost meditative effect on people. After wandering around I suddenly had the urge to go home and clean everything out of my closet and start fresh. ![]() Everything is made in neutral colors and simple materials, and labeled with clear descriptions. There is no rhyme or reason to what items are carried, and yet, while there are a million trinkets to browse through, the atmosphere remains effortlessly crisp and clean. So different from our busy and cluttered apartments, Muji is the epitome of minimalist class. At times, living in New York City can become a bit chaotic - and it is this moment when Muji feels like a breath of fresh air.
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